Heartland Trust — Social Services Charity in Auckland

Heartland Trust is a Trust charity in the Social Services sector, based in Auckland, Auckland. This organisation also provides funding to other charities. CharityData rates this charity C (60.8/100). Annual revenue: $0.0M NZD. 1 red flag detected. Financial data as at June 2025.

Mission: The Heartland Trust supports worthwhile causes that make a positive difference in the communities in which we operate. Being positive caring members of our communities is an important part of who we are.

Registration Number
CC30462
Charity Type
Trust
Registration Date
2008-06-30
Status
Active
CharityData Rating
C (60.8/100)
Sector
Social Services
Location
Auckland, Auckland
Email
sponsorships@heartland.co.nz
Funder Status
Grant-making charity (trust)
Data as at
June 2025

Beneficiaries: Animals, Children / young people, General public, Older people, Other charities, People with disabilities, Voluntary bodies other than charities, Other - All

Financial Summary

Total Revenue
$0.0M NZD
Total Expenses
$1.2M NZD
Total Assets
$5.2M NZD
Net Assets
$5.2M NZD
Reserve Months
50.1 months of operating expenses
Staff Count
0
Volunteers
0
Financial Year End
2025-06-30

Financial History

YearRevenueExpensesNet Assets
2025$0.0M$1.2M$5.2M
2024$0.0M$4.6M$6.9M
2023$0.0M$1.3M$11.5M
2022$0.0M$1.1M$12.7M
2021$5.4M$0.0M$13.8M
2020$0.0M$0.0M$8.2M
2019$0.0M$0.3M$10.7M
2018$0.0M$0.5M$11.0M
2017$3.7M$0.0M$11.1M
2016$0.1M$0.0M$7.1M

CharityData Rating

Overall Grade
C
Overall Score
60.8/100
Financial Score
77.5
Governance Score
55
Transparency Score
65

Red Flags

  • 3 trustees of this charity also sit on multiple other charity boards — concentrated trustee bandwidth may warrant board-skill-mix review.

Board Members and Officers

Current Officers (0)

NameRoleAppointed

Former Officers (11)

  • Mark Bellas — Trustee (departed 2019-08-27)
  • Edward Harvey — Trustee
  • Graham Kennedy — Trustee
  • Bruce Robertson Irvine — Trustee
  • Don Turkington — Trustee (departed 2010-12-17)
  • Geoffrey Ricketts — Trustee (departed 2023-03-10)
  • Christopher Mace — Trustee
  • Anthony Beasley — Trustee (departed 2010-12-17)
  • Noel Barclay — Trustee (departed 2010-12-17)
  • Robert Smith — Trustee (departed 2010-12-17)
  • Gavin Walker — Trustee (departed 2009-12-16)

Similar Charities in Social Services

FunderSocial ServicesTrustTrust

Heartland Trust

CC30462Auckland, AucklandRegistered 30 Jun 2008
Data updated: 23 Sept 2026
Financials30 Jun 2025Rating4d ago

Financial data as at June 2025. Sourced from Charities Services register.

C
61/100
Financial
78
Governance
55
Transparency
65

Reasons to look carefully (1)

These structural observations are drawn from public data and are worth considering before a donation. They are not allegations of wrongdoing, and they don’t affect the charity’s letter grade.

  • No chair recorded on the register
    No chair or presiding role is recorded in the register for this board of 4. The Charities Register does not require one to be identified, so this is a gap in the public record rather than a finding about the board.

Each signal is a data-driven observation, not a judgement. They fire automatically from the figures filed with Charities Services. A charity can address any of these by filing fuller disclosure or updating its officer register. Methodology: /about/methodology/concern-signals.

Revenue

$9.5K

Expenses

$1.2M

Assets

$5.2M

Financial data from Charities Services annual return (FY2025). Ratings calculated using CharityData v3.1.1 methodology.

1 red flag identified- Review the Rating tab for details

Endowment Foundation

Special Entity Type

This is an endowment foundation that holds investments and provides grants. High reserves are expected and appropriate - this is not an operating charity.

Rating Note: Endowment foundations are rated using specialized criteria that recognize high reserves as appropriate. Metrics like grant distribution rate and investment returns are prioritized over program spending ratios.

Funder Profile

Grantmaker

This organisation makes grants or donations to other charities and organisations.

Funding Sectors
Arts & Culture
Beneficiaries
General Public
Geographic Focus
Auckland

About

Mission

The Heartland Trust supports worthwhile causes that make a positive difference in the communities in which we operate. Being positive caring members of our communities is an important part of who we are.

Who We Serve

Beneficiaries
AnimalsChildren / young peopleGeneral publicOlder peopleOther charitiesPeople with disabilitiesVoluntary bodies other than charitiesOther - All

Key Statistics

Annual Revenue
$9.5K
Total Expenses
$1.2M
Net Assets
$5.2M
Staff
0
employees
Volunteers
0

Financial Trends

Financial Trends (17 Years)

Revenue Breakdown

Financial Health Dashboard

Cents to the Cause
100c
For every $1 spent, 100c reaches programs
Strong
Sustainability
0mo
Could operate 0 months with zero revenue
Critical
Fundraising Cost
-
No fundraising data
No data

Based on latest annual return data. Metrics are calculated from reported financial data and may not reflect the full picture. View methodology

Revenue Diversification

0
Score /100
Highly Concentrated
HHI: 10,000
High Concentration: 100% of revenue from Donations
Donations100.0%

HHI (Herfindahl–Hirschman Index) measures concentration across 6 income categories. Lower HHI = more diversified. Score above 60 indicates healthy diversification.

Peer Comparison

Ranked against 295 peers · Social Services · Under $100K

Rating Score
61
#41/296
Revenue
$10K
#200/296
Reserve Months
50.1
#1/296
Surplus
$-1.2M
#296/296
Staff Cost %
0%
#1/296

Peers are charities in the same sector and revenue size band. Rankings are based on the latest available data.

Rating

C
Score: 60.8/100
Financial
77.5
Governance
55
Transparency
65
Why this grade: Financial 78 × 40% + Governance 55 × 60% = 64 → 61 after red-flag penalties → C.
View Full Score Breakdown

Is this your charity?

Claim your profile to view analytics, submit corrections, and improve your rating.

Claim This Profile

Latest Audit

FY2025
Clean
Auditor
PwC
10 years of audit history

Contact Details

Address
Auckland, Auckland

Registration

Registration NumberCC30462
Entity TypeTrust
Registered30 Jun 2008
StatusRegistered

Companies Office

StatusRegistered
Entity TypeCharitable Trust
Incorporated14 Aug 2001
Registered office
Level 3, Heartland House, 35 Teed Street, Newmarket, Auckland

Sector & Activities

Primary Sector
Social Services
Activities
Makes grants / loans to individualsMakes grants to organisations (including schools or other charities)Sponsors / undertakes research

Data sourced from Charities Services register and publicly available annual returns. Our datasets may not be complete. Automated analysis can produce errors. Scores are calculated using disclosed methodology and are analytical tools, not investment ratings or recommendations. If you believe any data on this page is incorrect, please contact us at hello@charitydata.co.nz. For informational purposes only. Not investment advice. Last updated: 30 September 2026.