The Pride Project Charitable Trust — Social Services Charity in Auckland
The Pride Project Charitable Trust is a Trust charity in the Social Services sector, based in Auckland, Auckland. This organisation also provides funding to other charities. Annual revenue: $1.5M NZD. Financial data as at December 2024.
Mission: To provide a thriving community house, community mentor programme and place-making events that inspire hope and are a catalyst for inter-generational change in whanau within our community. Our purpose is to offer a hand up and not a hand out where we empower whanau to know their rights, what supports are available and motivate them to take steps in the right direction to create lasting positive change within their whanau and the wider community in which they live
- Registration Number
- CC57108
- Charity Type
- Trust
- Registration Date
- 2019-10-07
- Status
- Active
- Sector
- Social Services
- Location
- Auckland, Auckland
- luella.linaker@theprideproject.co.nz
- Funder Status
- Grant-making charity (charitable_trust)
- Data as at
- December 2024
Beneficiaries: Family / whanau, General public, People of a certain ethnic / racial origin
Financial Summary
- Total Revenue
- $1.5M NZD
- Total Expenses
- $1.9M NZD
- Total Assets
- $0.8M NZD
- Net Assets
- $0.0M NZD
- Reserve Months
- 0.0 months of operating expenses
- Staff Count
- 16
- Volunteers
- 0
- Financial Year End
- 2024-12-31
Financial History
| Year | Revenue | Expenses | Net Assets |
|---|---|---|---|
| 2024 | $1.5M | $1.9M | $0.0M |
| 2023 | $2.0M | $2.1M | $0.4M |
| 2022 | $1.4M | $1.7M | $0.4M |
| 2021 | $1.6M | $1.1M | $0.7M |
| 2020 | $0.7M | $0.5M | $0.2M |
Board Members and Officers
Current Officers (7)
| Name | Role | Appointed |
|---|---|---|
| Jessica Niemack | Trustee | 2026-03-02 |
| Laura Dalton | Trustee | 2024-09-23 |
| Wati Waru | Chair | 2024-05-13 |
| Luella Linaker | Chief Executive | 2024-01-30 |
| Julie Segi | Trustee | 2022-11-01 |
| Christopher Boyce | Trustee | 2022-09-30 |
| Camilia Dennis | Trustee | 2019-08-30 |
Former Officers (9)
- Stella Cattle — Secretary (departed 2022-03-10)
- Lewin Husband — Trustee (departed 2021-05-02)
- Angela Dalton — Chair (departed 2025-04-07)
- Kaye Dennison — Trustee (departed 2022-09-30)
- Melissa Atama — Chair (departed 2020-05-29)
- Darcelle Bell — Secretary (departed 2020-05-29)
- Watene Atama — Chair (departed 2019-11-01)
- Stephanie Nash — Treasurer (departed 2022-09-30)
- Tunuiarangi Mclean — Trustee (departed 2020-05-29)
Funding Sources
- Foundation North — $296,000
- Foundation North — $65,743
- Foundation North — $24,000
- The Trusts Community Foundation — $16,301.25
- Foundation North — $14,000
- The Trusts Community Foundation Limited — $12,700
- Foundation North — $11,800
Similar Charities in Social Services
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- Sexual Abuse Support and Healing (SASH-Nelson) Incorporated — Social Services
- Moana House — Social Services
- Home in Place (New Zealand) Limited — Social Services
- Alzheimers New Zealand Incorporated — Social Services
The Pride Project Charitable Trust
Financial data as at December 2024. Sourced from Charities Services register.
Charities Services Tier 3 reporting allows charities under $2M revenue to file a simple-format annual return rather than audited financial statements. The return reports totals but not the program/administration split or the line-item detail our template needs. No red flags were detected in what was filed, and revenue is below the $2M Tier 2 boundary where audited accounts become mandatory. A letter grade is withheld rather than assigning one that would be driven by the template-fit, not the charity's operations. The charity's filed figures are shown above, and any structural concerns a donor would want to look at are surfaced separately. (v3.3 — aligned with Charities Services tier boundary; matches Charity Navigator and CharityWatch US practice.)
How ratings work →$1.5M
$1.9M
$830.8K
16
Financial data from Charities Services annual return (FY2024). Ratings calculated using CharityData v3.1.1 methodology.
Funder Profile
GrantmakerThis organisation makes grants or donations to other charities and organisations.
Funded By
Registered charities that have funded this organisation.
About
To provide a thriving community house, community mentor programme and place-making events that inspire hope and are a catalyst for inter-generational change in whanau within our community. Our purpose is to offer a hand up and not a hand out where we empower whanau to know their rights, what supports are available and motivate them to take steps in the right direction to create lasting positive change within their whanau and the wider community in which they live
Who We Serve
Key Statistics
Financial Trends
Financial Trends (5 Years)
Revenue Breakdown
Expense Breakdown
API DataBased on annual return data. Detailed program/admin breakdown not available.
Financial Health Dashboard
Based on latest annual return data. Metrics are calculated from reported financial data and may not reflect the full picture. View methodology
Revenue Diversification
HHI (Herfindahl–Hirschman Index) measures concentration across 6 income categories. Lower HHI = more diversified. Score above 60 indicates healthy diversification.
Peer Comparison
Ranked against 55 peers · Social Services · $1M – $10M
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Data sourced from Charities Services register and publicly available annual returns. Our datasets may not be complete. Automated analysis can produce errors. Scores are calculated using disclosed methodology and are analytical tools, not investment ratings or recommendations. If you believe any data on this page is incorrect, please contact us at hello@charitydata.co.nz. For informational purposes only. Not investment advice. Last updated: 29 September 2026.
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